The wired keyboard stole the show
Yesterday we took part in the Exertis Mini Exposed event in London showing off the range of premium mobile accessories from Kanex. The resellers that we met with during this 5 hour ‘speed dating’ event were all targeting B2B and Education customers. We’re not afraid to admit that this segment of the market was a bit of a mystery to us. Our day to day activities involve meeting and engaging with retailers to increase sell through with in-store promotions, marketing campaigns and range reviews. But the opportunity to sit with 15 resellers from the other side of the market was a great experience for us.
We adjusted our sales pitch very quickly as it became apparent that the B2B and Education markets are very different from each other even. Our flagship Kanex premium, slim, aluminium keyboard with backlit keys, rechargeable battery and the ability to connect to 4 Bluetooth devices at once lit up the eyes of the resellers targeting privately funded businesses and executives. But much to our surprise it was a product at the opposite end of the technological scale that was the real crowd pleaser on the Kanex booth. A basic, wired Mac keyboard. As simple as that. Don’t get me wrong, the design is very nice, the soft-touch keys are very comfortable and the product quality is unquestioned. But there is no additional technology or features to scream about on an in-store POS display or Amazon A+ page. This is a product that supplies a huge demand in the market from education establishments with Mac computers, that need a wired keyboard. In June, Apple discontinued their own brand model and since then the market has been building up back orders ready for someone to fulfil.
Kanex now have that solution, available from next month through Exertis Unlimited.
Finally, thank you to all of the resellers we met yesterday for taking the time to educate us on your market and helping us understand how we can help you win more orders with Kanex.
For more information on the Kanex wired Mac keyboard, or the Premium Slim Kanex keyboard just gives us a shout!