Black Friday isn't just a one day event for Amazon Sellers
Last year, Amazon won 54.9% of all online transactions on Black Friday in the US, drawing in 7.14 million transactions on this day alone. Walmart, the next biggest retailer won a lowly 8.8% share of all online transactions by comparison.
The brands that won on Amazon on Black Friday 2017 would have reaped the benefits for months to come thanks to the halo effect of Amazon’s big sales events. Simply put, a surge of product page views and sales will kick your products right up the organic search rankings.
Conversions are everything on Amazon, and the timing of this particular sales event is also a thing to note. Running a deal that may cost you your margins on Black Friday could significantly boost your organic search rankings, and reviews, giving you a leg up over the peak Christmas shopping period.