10 of the biggest ecommerce marketplaces you never knew existed

By 2020, marketplaces are estimated to account for 40% of the global online retail market. We’ve all heard of eBay and Amazon, and we know that they have a huge presence in the UK and Europe – but they aren’t the only ones!

We have reviewed over 80 marketplaces and identified the biggest opportunities for growth. From that, we are showcasing 10 ecommerce giants… how many have you heard of?

200x200FruugoLogo

Who are they?
Having tripled their growth in the last 4 years and now delivering over 600,000 products, Fruugo is no small fish. Whilst their site is fairly simplistic, they still boast over 20,000 brands and well over 7000 Facebook fans. However, their TrustPilot score of 2 out of 5 might suggest that there’s still integral work to be done.

Main Categories:
Sports & leisure, health & beauty, clothing, home & garden, toys, electricals, food & drink.

Countries & Populations:
32 different countries, 17 different languages.

Monthly Site Visits:
Fruugo: 1.66 million European monthly site visitors (with the UK, Netherlands and Sweden topping the charts)
Amazon: 211.18 million European monthly site visits
eBay: 192.39 million European monthly site visits

200x200EpriceLogo

Who are they?
The third biggest marketplace in Italy (with 17 million online shoppers) looks a lot like another very successful e-commerce site (10 points if you can guess which one!). Offering Express Courier, Pick & Pay and Installation services, ePrice isn’t playing it small.

Main Categories:
ePrice sells mostly electronics and home appliances, but pets and baby products can also be found on the site.

Countries & Populations:
Italy (60.59 million)

Monthly Site Visits:
ePrice: 2.79 million monthly unique site visits
Amazon: 35.12 million Italian monthly site visits
eBay: 19.48 million Italian monthly site visits

200x200DartyLogo

Who are they?
Another of France’s marketplaces to hit the big time, Darty is owned by fellow ecommerce giant – Fnac. Darty was originally established as a family textile business in 1957. Since then, it’s grown into a huge ecommerce company worth over €3.7 million.

Main Categories:
Consumer electronics, Toys, Home appliances and furniture

Countries & Populations:
France (67.12 million)

Monthly Site Visits:
8.65 million monthly unique site visitors
Amazon: 47.24 million French site visits
eBay: 14.48 million French site visits

200x200RealLogo

Who are they?
Real.de is a member of the German giant, Metro AG. Stocking over 80,000 products and with a history of bricks and mortar success, Real is leading the way in the German retail market. They were one of the first German companies to adopt a multichannel strategy, including Click and Collect and grocery delivery services.

Main Categories:
Electronics, Garden, Kitchen and housewares, Baby, Clothes, Toiletries and pretty much anything you could get a large super market.

Countries & Populations:
Germany: 82.79 million

Monthly Site Visits:
6.5 million monthly unique site visits
Amazon: 92.43 million German site visits
eBay: 51.06 million German site visits

Zalando-Logo

Who are they?
Zalando started life in 2008, in Berlin. Just a few short years later and it’s grown to be one of Europe’s largest online-only fashion retailers. However, to get a look-in on Zalando – you have to have a registered office in Germany. This key criteria doesn’t seem to have impacted their profitability – with over 13 million customers, they’re not short of digital footfall.

Main Categories:
Clothing

Countries & Populations:
Germany: 82.79 million

Monthly Site Visits:
18 million monthly unique site visits
Amazon: 92.43 million German site visits
eBay: 51.06 million German site visits

200x200AllegroLogo

Who are they?
Poland’s favourite e-commerce platform. Showcasing just how big and popular Allegro is in Poland, 75% of survey respondents who were being asked about an online store named Allegro first. It’s popularity has a lot to do with it’s very early launch in 1999. Couple that with a lack of Amazon’s presence, and Allegro is wiping the floor with its global competitors. It’s also predicted to grow by a whopping 40% from 2019 to 2020. It is, however, only set to grow in Poland as the site is entirely in Polish.

Main Categories:
Electronics, clothing, homeware, household items and pretty much everything Amazon would stock!

Countries & Populations:
Poland (37.97 million people).

Monthly Site Visits:
Allegro: 98 million monthly unique site visits
eBay: 1.73 million Polish monthly site visits

Cdiscount - transparent

Who are they?
Selling just about everything, Cdiscount is France’s leading discount online retailer. Founded in 1998 by three brothers, Cdiscount is now owned by major global player - Cnova. Whilst predominantly online, Cdiscount does have two physical stores in France.

Main Categories:
Most major categories, including: books & films, technology, IT, household appliances, personal appliances and food.

Countries & Populations:
France (67.12 million)

Monthly Site Visits:
21.4 million monthly unique site visitors
Amazon: 47.24 million French site visits
eBay: 14.48 million French site visits

200x200FnacLogo

Who are they?
After Amazon and Cdiscount, Fnac (Fédération Nationale d'Achats des Cadres) is the next biggest marketplace in France. Founded in 1954, Fnac was once one of France’s best known high-street retailers. Now an online store, Fnac boasts over 20 million shoppers and stocks of over 10 millions items.

Main Categories:
Books, CDs, DVDs, games and other media, Electronics, Home appliances

Countries & Populations:
France (67.12 million)

Monthly Site Visits:
15.5 million monthly unique site visitors
Amazon: 47.24 million French site visits
eBay: 14.48 million French site visits

200x200PriceminsterLogo

Who are they?
The fifth most visited e-commerce site in France – and there are a fair number to choose from! PriceMinister is largely popular for its refunds and returns policy – the company guarantees a total refund to the buyer if the product is not delivered, or found to be damaged on delivery.

Main Categories:
Books, music, video and games, Computing and technology, Fashion, Homewares, Food

Countries & Populations:
France (67.12 million)

Monthly Site Visits:
8.13 million monthly unique site visitors
Amazon: 47.24 million French site visits
eBay: 14.48 million French site visits

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bol-com-logo-vector

Who are they?
Dominating Belgium, Netherlands and Luxembourg, and well surpassing Amazon, Bol has over 1 million visits per day. Highly respected with Dutch customers, Bol handles all its own payments and utilises GTINs (Global Trade Item Number).

Main Categories:
Pretty much everything you’d get on Amazon.

Countries & Populations:
Netherlands: 17.08 million Belgium: 11.35 million Luxembourg: 590,667

Monthly Site Visits:
45-50 million monthly unique site visits
Amazon: 211.18 million European monthly site visits
eBay: 192.39 million European monthly site visits

Whilst Amazon still hold the majority of the purchasing loyalty, it’s by no means the only option. It’s important to remember that all marketplace sites are growing. Increasingly consumers are incentivised by buying all of their necessaries in one place. Across Europe, there are several ‘one-stop-shops’ online.

As we increase Molzi’s influence into other international marketplaces, we’re continuing to research popular and expanding platforms.

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