How to optimise your Amazon listings for mobile
Technology is always advancing and so too do consumer habits. Mobile shopping usually takes place when consumers are preoccupied with other things. Product images must therefore be fully optimised for mobile as consumers may not take the time to read or view item descriptions. M-commerce is responsible for more than half of all internet traffic after all!
It is becoming ever more popular to optimise your Amazon product listings for the consumer on the go, yet 52% of retailers believe they aren’t ready for the influx of mobile shopping features heading this way. One way to prepare for mobile shopping is to make sure your Amazon listings have mobile ready hero images.
The top 3 things shoppers look for in an Amazon listing
- Brand – The name of the company.
- Variant Type – What specific product it is.
- Size – How much of the product there is.
What makes a good mobile-ready hero image?
The image should be stripped back to a simpler design so it isn’t cluttered with unneeded information. Anything unimportant should be taken out and replaced by any needed information to make it more efficient and condensed. It must evidently show the brand, type of product and item variant as well as any extra information that might specify the exact product being sold.
When viewed at 16mm size on mobile and held at arms length away (75cm) a shopper with good vision should be able to determine all key elements from the digital pack.
Different ways to make product images mobile ready
Although mobile-ready hero images have mostly been discussed in terms of fast moving consumer goods (FMCG), the same practices can be applied to other products.
One perfect example are DVDs & CDs; like FMCG consumers want to know the name of the product, type of product (DVD/Blu-ray, CD) and item variant (trilogy collection/collectors edition) as well as any extra information (film company, age classification.
Above are only general examples of the different types of mobile-ready hero images, every product is different and what looks good with one ASIN may not work as successfully with another. It is always best to try different alterations to see what sells best for your product.
Amazon’s image restrictions & regulations claim that “Images must accurately represent the product and show only the product that’s for sale”. Mobile-ready hero images in actuality bend this rule as they have been altered to make them more efficient for consumers. It is to the seller’s discretion then whether they decide to change their hero image as Amazon may decide to reject it. Those with Brand Registry may file a claim to prevent this from happening though. Amazon does not have any information on optimising for mobile at this time.
If you need help optimising your product listings for mobile, feel free to give us a call. We can help you with optimising your content both on mobile and desktop too!