How to set up an Amazon Seller account

Go to (if selling in the UK) or (if selling in the US) and click “Start selling”. 

Amazon Account Start Selling icon
Input your name, email, a password and verify your password by re-entering it.
  • Your password must be at least 6 characters long.
  • You do not have to use the company email at this point.
Amazon Account Create a login
Once you have created a login you will need to provide Amazon with:
  • A legal business name, address, and contact information
  • A company email address that can be used for the account – (set this up before registering an Amazon Seller Account, as it will receive important emails almost immediately)
  • An internationally-chargeable credit card with a valid billing address
  • A phone number where you can be reached during this registration process
  • Your tax identity information.
Amazon Account Fill in form
Decide which selling plan you intend to use; a professional plan or an individual plan account.
  • The professional plan lets you sell an unlimited number of products and pay a £25 (excl. VAT) monthly subscription fee. Professional plans are eligible to have products compete for the buy box.
  • Individual plans pay no monthly fees, but must pay £0.75 per item sold instead. There are certain product categories Amazon prevent individual plan sellers from listing. You can only sell up to 40 products a month.
  • Both Professionals and Individuals pay additional selling fees when an item sells.
  • You can change the type of plan at any time.