Amazon image sizes and restrictions

Images are arguably the most important decider to enticing potential consumers on Amazon. Product images are displayed all over Amazon’s marketplace from the main product page, search results, and even on Amazon advertisements. For this reason, if your images don’t follow Amazon recommendations, you might find your product images don’t lure customers to wanting to buy it. These tips will help make sure your images go from being avoided to being unavoidable!

What about the specification itself?
 
  • Here at Molzi we suggest you insert images in TIFF (.tif/.tiff) format. Amazon allows for other formats such as JPEG but TIFF is best.
  • Your image pixel dimensions should be at least 1280 pixels in either width or height but Amazon recommends 2560 pixels wide.
  • Both sRGB or CMYK colour mode are acceptable to use
  • File names must consist of the product identifier (eg. ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file format (eg. 1234567891011.tif)
  • Do not include spaces, dashes or additional characters in the filename as it will prevent your image from going online.

Uploading an image does not guarantee that it will be displayed on the product detail page or search pages

What to know about product images?

  • Use all product image spaces on the page. Amazon allows up to seven to nine product images per page. Use this to your advantage to show off your product. Consumers want to know everything about a product they buy so make sure they can find out via images and your A+. Not only will you make your product page appear more professional but it will also reduce refunds and bad reviews as buyers will know exactly what to expect when they buy it.
  • Use your images to show significant information consumers would be interested in. Don’t upload nine images which look exactly the same.
  • If it makes sense, add a product video to your listing as well. It will make your product page much more interactive and possibly convince potential customers to buy your product as they already know everything about the product.
  • There are certain images that are prohibited such as swimwear or underwear on a child model or transparent clothing items on models. To see Amazon’s full list of prohibited items click here.

Don't forget to prioritise your image order to improve customer experience

What about the primary image itself?

  • The image must be a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
  • Unless previously stated, products should fill 85% or more of the image frame.
  • The image must not be confusing to the consumer as to what is being sold. Therefore do not show additional objects.
  • All images must be in focus, professionally lit and photographed or scanned, with realistic colour, and smooth edges.
  • The full product must be in frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.
  • Pornographic and offensive materials are not allowed.

And the additional images I can portray?

  • The image must be of, or pertain to, the product being sold as to avoid confusion.
  • Other products or objects are allowed to help demonstrate the use or scale of product.
  • The product and props should fill 85% or more of the image frame.
  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are not allowed.

You do not need an image larger than 2000px to reap the benefits of Amazon's zoom effect

This post is for general advice on product image listings. To prepare for mobile conversion it is best to check out the importance of mobile ready hero images and implement them into these product page practices.