What is Amazon Shipment Zero and what could it mean for your brand?
We all dream of a sustainable world but we live in a society that lives and breathes consumerism. Consumer culture brings with it challenges caused by business processes such as packaging, emissions and general energy usage. This is exactly why Amazon has committed to creating a sustainable future. One such innovation is their vision to make all Amazon shipments net zero carbon in the future. This vision is known as Amazon Shipment Zero.
Amazon is striving to, in the near future, be powering their global infrastructure using 100% renewable energy, using fully reusable packaging and investing in electric cars. In February this year, Amazon invested $700 million dollars into Michigan-based electric truck start-up called Rivian Automotives and they have plans to fulfil this promise. It was recently announced that the first Amazon electric trucks will be on the road by 2021 and all 100,000 on them that Amazon has invested in will be deployed by 2024. This timeline of events has also been implemented into an overall sustainable plan. Amazon has set a target of making 50% of all Amazon shipments net zero carbon by 2030 and all of Amazon carbon neutral by 2040. This is a decade ahead of the global initiative Advancing Net Zero project’s target which suggests Amazon is beginning to put a lot of time and money into making this a possibility.
To help them achieve this goal, Amazon also plans to release information on their company-wide carbon footprint. This follows an extensive project over the past two years to develop an advanced scientific model to carefully map out their carbon footprint. They hope that this information will help identify ways to reduce carbon use in their company as a whole.
As one of the Big 4, a lot of pressure is on Amazon to pave the way forward in providing net zero carbon so others follow. Already eBay announced that they intend to make 2 of their campuses (including their HQ) entirely carbon-free, instead opting to use solar, wind and geothermal energy by the end of last September. Bezos has also stated that Amazon will invest $100m to help restore forests and wetlands and take a “careful look” at its political campaign contributions. The argument for this is to make sure contributions are not going to politicians that deny climate science. The pessimists of you might see this announcement less to do with environmental protection and simply is another attack at President Trump.
Amazon is encouraging their marketplace sellers to join in this endeavour. What you may find is that your brand will be placed in a similar situation to when Amazon cut down on packaging waste via their new FFP enforcement. Amazon Sellers could be charged if they don’t comply with Amazon’s sustainability regulations. Moreover, those who rely on FBA might find Amazon rises costs for this service.