How to become eligible to sell in restricted categories on Amazon

There are some categories on Amazon that you need permission to sell on. These are called ‘gated’ or restricted categories. Amazon states that this is because they ‘want customers to shop on Amazon with confidence’. This means that some categories need extra checks in place to make sure the product is eligible in terms of being both legal and safe for consumers. 

Moreover, Amazon places the consumer experience as the first and foremost important factor of what the marketplace stands for. Therefore, Amazon wants everything on the site to be exactly as described to avoid bad customer experience. Do you need support selling in restricted categories on Amazon? Read on for more information.

What are the restricted Amazon categories that need to be checked for eligibility?

  • Automotive & Powersports
  • Collectables (Books, Coins, Entertainment & Sports)
  • Fine Art
  • Gift Cards
  • Jewellery
  • Toys & Games (Over the Holiday Season)
  • Major Appliances
  • Streaming Media Players
  • Video, DVD, & Blu-ray
  • Watches
  • Music & DVD
  • Products made in Italy

One of the reasons you must apply to make sure your products are eligible to sell in these Amazon categories is that they are more prone to being counterfeit. Amazon is cracking down on preventing counterfeit and fake products on their marketplace and ‘gating’ certain categories will further help Amazon create a network of sellers that consumers can trust. These restricted categories should not be confused with prohibited items on Amazon which are products that are not allowed to be sold on the marketplace by anyone.

How do I become eligible to sell in restricted categories?

Becoming eligible in a restricted category is straight forward. It can be done in 4 easy steps via Seller Central.

  1. Click on the inventory tab and select ‘Add a Product’
  2. Search for the product that you want to sell
  3. Click the ‘Listing limitations apply’ link
  4. Click the ‘request Approval’ button

Once you have requested approval, provide any information that Amazon asks for and you will be well on your way to selling products in a ‘gated’ category. You can also use this process to check what restrictions may apply to your future products. They will be shown after clicking on the “listing limitations apply” link. You can also determine all the gated categories you are approved for via Seller Central. Just click the “Selling application status” link when you add a product.

Molzi can help you sell within restricted Amazon categories!

Molzi are experts in understanding the benefits of selling products within a ‘gated’ or restricted Amazon category. With less competition from brands that are either clueless of them altogether or find them too confusing to try to understand, sellers who take the time to become eligible to sell will have a major ace up their sleeve against their competitors. When you apply to sell in a restricted category, you will soon discover that Amazon sells even more than you already thought they did, and sales are ripe for the taking!