2020 Q4 and Black Friday Amazon Report
COVID-19 has forced a shift in consumer behaviour during 2020, driving ecommerce sales through the roof. The postponement of Prime Day into Q4 has led to uncertainty over how the ecommerce event will affect other retail holidays, such as Black Friday and Christmas sales. With increased demand, supply chain challenges, and a shift to ecommerce from traditional brick-and-mortars, predicting how shoppers will purchase on Amazon during the holiday season has become a necessity.
To help brands with Q4 sales and planning, we analysed the online shopping behaviours of UK shoppers to see how they plan on shopping during the holiday season