The logistics is different for Amazon Vendor and Seller accounts so becoming a Vendor isn’t always the best option if it doesn’t fit within your business model.
Unlike Google’s SEO algorithm, Amazon’s relies heavily on sales conversion and shopping preferences. In other words, since the marketplace is customer focused, as is everything Amazon, their algorithm is ranked by product purchase likelihood.
Have you got a Seller Account but are struggling to stay competitive with other Amazon 3P sellers? Do you like the idea of selling to Amazon rather than customers but have not been invited to Vendor Central yet? Let Amazon do the hard work with SBA!
Amazon has released an item tracing service to brands in the US to help stop counterfeits from reaching customers. We look at how it works, who can use it, and what it means for our clients in the UK and Europe.
It is the age of question, Seller Central or Vendor Central? The answer isn't straight cut. It is best to determine the advantages of both and consider what works for you and your brand.