Unlike Google’s SEO algorithm, Amazon’s relies heavily on sales conversion and shopping preferences. In other words, since the marketplace is customer focused, as is everything Amazon, their algorithm is ranked by product purchase likelihood.
Have you got a Seller Account but are struggling to stay competitive with other Amazon 3P sellers? Do you like the idea of selling to Amazon rather than customers but have not been invited to Vendor Central yet? Let Amazon do the hard work with SBA!
It is the age of question, Seller Central or Vendor Central? The answer isn't straight cut. It is best to determine the advantages of both and consider what works for you and your brand.