A guide to Japanese sales events: April to June 2020
Spring has arrived in Japan, and so too has the nicer weather. Holidays during this period are typically associated with appreciating members of the family so many Amazon.co.jp sellers will be able to position their advertising of their products to coincide with this. Like the other seasons, Japanese businesses usually have a thanks sale to sell out-of-season products at the beginning of spring so sellers can also create discounted items on their marketplace. Those selling confectionary or gifts will find this second quarter of the year to be highly profitable with a high influx of holidays that require giving heart-felt gifts to each other such as Mother’s Day, Father’s Day and Easter. Spring is also a perfect time to sell your Amazon products due to Golden Week where workers get time off work while celebrating several holidays. Due to the high number of people taking this time to vacation, those selling travel items and cameras might find an increase in traffic to their products.