80% of Amazon shoppers plan to buy products during Prime Day and 44% of respondents said it ranks as number one, ahead of Black Friday (43%), January sales (24%), December Christmas shopping (23%) and Cyber Monday (22%).
57% of shoppers claimed they do not have specific products in mind. The prospect of taking advantage of special deals is the biggest reason for shoppers to make Prime Day purchases (65%) this year.
38% of UK respondents said they are likely to buy technology products, followed by books (27%), clothes (25%), hobbies (25%) and personal care products (21%).
57% of shoppers say that a quick delivery is the top reason they buy on Amazon. Other reasons consist of discounts on the usual price (51%), reviews (43%) and high quality images and descriptions (29%).
This report analyses the shopping preferences and behaviours of 1,001 UK consumers and was conducted with help from market research consultancy Censuswide, between 19th August and 21st August 2020.
Ever since Amazon postponed Prime Day 2020, many brands are unsure what to expect from both, the success of the 2-day event and how it will affect other Q4 retail holidays. From our research, we can hypothesise that the movement of Prime Day will not affect how important the retail event is. It will most likely be even more important than it is in July due to its proximity to Christmas and the new year. Although other retail holidays such as Black Friday may be overshadowed a little, selling during these events will still bring increased traffic to your brand as many consumers still see these retail events as significant especially for those without Prime benefits.
Find out what other information we discovered about Q4 Prime Day predictions by viewing our full infographic below!