Who won on Amazon Prime Day 2018

Shoppers were expected to spend $3.4 billion on Amazon during Prime Day 2018 – 40% increase from last year’s event.

Despite some website down time in the early hours of the promotion, the sales day was a hit with Amazon commenting they sold more items in the first hour of Prime Day than the first four hours of last year’s promotion.

For the last few months we have been working hard with our brands to prepare for the event by optimising product detail pages, building A+ Content and Brand Stores and generating reviews.

In addition to making sure their content was ‘Prime Day ready’, we upped our Sponsored Ad bids and bumped up the budgets to take advantage of the extra traffic coming to the platform. Participating in deal-of-the-day was vital, and lightning deals also performed well.

These are many of the same steps we’d take to maximise sales on all big event days like Black Friday, Cyber Monday, pre-Christmas and Jan sales.