A guide to Japanese sales events: January to March 2020
It’s the beginning of a new year and with it comes new opportunities to sell on Amazon Japan’s marketplace. Vendors might want to think about the ways to gain more exposure for their products during the New Year. For example, the New Year Sales happening in Japan at this time would be a great way to get rid of old stock.
You should also involve yourself in selling lucky bags to advertise your brand and attract more customers for the year ahead. Two marketing days that go hand in hand will be Valentine’s Day and White Day which will both be major successes with online confectioners and gift sellers. Presents for women and girls will also be popular during Hinamatsuri, so vendors should make sure to have enough stock for these events. The first quarter of the year is also Hanami season so those selling picnic items, beverages and family games might find this time as a good advertising opportunity for their Amazon products. Finally, unlike the Western world, the new school year begins around the start of April, so those selling stationery and school related items may have a boost of business both in March/April in Japan and September in the EU/US.