A guide to Japanese sales events: October to December 2019
As summer comes to an end, the weather begins to cool down in Japan and people begin to prepare for the winter ahead of them as well as the multiple Japanese Sales holidays soon to come. Sellers should also be preparing for the winter ahead in terms of sponsored ads they might want to run to promote their brand during this period.
Before the heat fades away though, is Taiiku no Hi, so for those selling sports equipment on Amazon, this national holiday may provide some extra sales or publicity especially with schools and companies. October also brings Halloween and with it comes the opportunity to advertise and sell costumes, Halloween decorations and sweets, yet trick or treating is not a popular past time so avoid any marketing around doing so. A new holiday that has gained some traction in recent years particularly in Tokyo is Singles Day so vendors selling cosmetic items and gifts may want to consider advertising their products for this day. Another event that has gained momentum in Japan is Black Friday and Cyber Monday although Japan hasn’t fully understood the idea yet, so Amazon sellers may want to consider if they want to advertise around this time or not. However, in December comes the Christmas and New Year End sales, a massive time for all companies to create their sales campaigns especially when considering employees receive their winter bonuses around this time as well. Finally, companies might want to also consider their stock levels due to the number of holidays in this quarter of the year especially considering Oseibo gifts will also be popular as well as party supplies to celebrate the end of the year.