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Prime Day 2020
Amazon

Q4 Prime Day Survey Results

Our survey found that despite Prime Day having been delayed since July, 80% of UK Amazon shoppers are still hoping to make a purchase on its rescheduled date. As a result, 26% say they are less likely to wait for Black Friday deals to kickstart their Christmas shopping, reflecting other reports predicting Christmas preparations will begin earlier in 2020 to spread financial costs.

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