How Molzi helped increase Amazon UK revenue for a global TV brand
Electronics & Computers
This global electronics and computer manufacturer had been trading with Amazon UK for many years. However, in the 12 months before working with us they had seen their UK revenue decline significantly. In addition to declining sales, their in-house ecommerce team were finding it challenging with the amount of time it took to update, monitor and report on time-intensive tasks, including Amazon advertising and catalogue management. They came to us seeking support for their existing team and to not only stabilise their Amazon account, but to grow UK sales through both organic and paid search.
The first step we took was to fully optimise their existing Amazon catalogue and boost SEO. We then built a new Amazon Store to improve the customer experience, which in turn also supported our Sponsored Brand advertising strategy. We also helped them with catalogue management by adding and optimising new ASINs to their account and helped them achieve SIOC certification. SIOC certification provided many benefits, including reduction of Amazon prep chargeback fees, reduced packaging costs and inbound transportation costs. We also worked on improving their advertising performance, by creating new Sponsored Brand campaigns, as well as optimising existing campaigns. We ensured our advertising strategy met the overall business objectives to increase sales and promote new-to-brand orders.
Within four months of working with this global TV brand, our Amazon team managed to grow quarterly Amazon revenue by over 400%! After the first year of working with them, we maintained this momentum, increasing their average YoY sales by over 370%. By outsourcing their Amazon management to us, this brand’s ecommerce team were able to find more time to support additional business objectives while we worked hard to ensure Amazon success, building a very profitable and successful partnership with their entire UK ecommerce team.
“Molzi set up a clear action plan from the beginning of our partnership and delivered on everything they said they would, and then some. Amazon is an integral part of our overall strategy and working with Molzi has been easy to do. Apart from helping us grow our sales, one of the best aspects of working with Molzi and our Account Manager is we get regular account and sales updates. This level of communication allows us to adapt to changes or opportunities quickly.”
– UK Ecommerce Manager