Fresh 'N Rebel
Creating a strategy to launch in a new marketplace
We worked with Fresh ‘n Rebel in creating a strategy to grow their retail presence in the UK. Because their target market is female, we identified Boots as a perfect retailer due to their customer base and a lack of competition from other electrical brands.
Rather than cold calling the relevant buyers, we created a LinkedIn campaign with sponsored content showing the products looking great in other stores. Using LinkedIn’s ad targeting options, we could ensure these posts were seen by the relevant people within Boots. Fast forward 12 months and Fresh ‘n Rebel have over 10 products ranged in-store – Boots is now Fresh ‘n Rebel’s largest UK customer.