Optimising Content - Living Nature

Optimising content and strategy

Living Nature had been selling on Amazon for years, but never directly. Instead they have allowed their network of retailers to list products for sale. The result of this was inconsistent product information and poor content. Our first priority was to optimise Living nature’s content and get the products and brand represented properly on the marketplace. Then we introduced direct offers to allow Amazon to order stock and sell their products with a Prime offer. Now, in addition to Living Nature product pages looking great on Amazon, sell out has increased by over 500% and stock is being ordered directly by Amazon.
“The effect we have seen on Amazon sales for Keycraft has been dramatic since the Molzi team introduced A+ content and set-up Stores for each of our key brands."
Murray Smith
Marketing Manager, Keycraft

Does your content need optimising on Amazon?