Mamas & Papas
Trading & Growth with Vendor Central
Mamas & Papas run an omni-channel model with their own stores and website, but Amazon was becoming a growing part of their business. Working with Vendor Central, they were having issues with the operational side of Amazon.
We worked with their internal teams and Amazon’s Vendor Manager to continue their Amazon growth. We ensured stock was being forecasted and allocated properly to make sure products were always available. In addition, we reviewed their terms with Amazon and discovered marketing funds that had been accrued but not used – we turned these into sales-generating campaigns.
Alongside the operational tasks, we also created over 200 pages of A+ content for the baby brand, a Store and optimised their Sponsored Ads to drive incremental sales.