Optimising Content - TCL
Creating an Amazon Store
When TCL launched their TV brand in the UK, they wanted their Amazon content to showcase not only the unique features of their products, but also the values of their brand.
We took on the task, building their Amazon Store in two phases.
The initial Store gave focus to Neymar who was the brand ambassador for TCL’s UK launch. After the products hit the market, we shifted the focus of the Store to demonstrate the unique features of the range.
Even now, the Vendor Managers within Amazon use the TCL Store page as an example of best practice.