Content Optimisation

Amazon is the world's largest product search engine

‘Getting detail pages, attributes and discoverability right is the single most important thing you can do to ensure your products’ success on the Amazon platform’
– Amazon.

 

When we optimise a product page, we start by conducting keyword research and SEO optimisations for the relevant marketplace.

Once the customer is on your page, enhanced content and imagery is your opportunity to convert the customer by reinforcing your brand. 

As your Amazon content agency, we offer:

  • Keyword research and SEO for core content (titles, bullet points, descriptions).
  • A+ Content to boost consumer purchase confidence and conversion.
  • Creation and management of your Amazon or eBay Store.
  • Mobile optimisations like the creation of mobile-ready hero images.
  • Transcreation and localisation of content for your target countries.
  • Management and uploading of product images. 

Case Study

TCL

When TCL launched their TV brand in the UK, they wanted their Amazon content to showcase not only the unique features of their products, but also the values of their brand. We were able to do this by building an Amazon Store page that stayed true to their values.

Case Study

Living Nature

Living Nature had allowed their network of retailers to list products for sale on Amazon. This resulted in inconsistent product information and poor content. We were able to improve sales by representing the brand properly on Amazon by optimising their brand content efficiently.

Are you considering mobile?

Over 60% of shoppers use mobile as their primary choice for shopping on Amazon. 

Roughly 60 characters of your product title shows on a mobile search, and your images are key drivers of click-throughs to your product page. Are you using up all the white space on a hero image? Is your product size, variant and branding clear on mobile images? 

We can optimise your product detail pages for mobile customers. 

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