Content Optimisation Services
Ensure your content & products are seen on Amazon, the world's largest product search engine
In order to position your products successfully on Amazon you need to optimise product content with search-relevant keywords and SEO best-practices. To increase the visibility of your brand and products
our international content team begins by conducting keyword research and Amazon SEO optimisation techniques for the relevant marketplace to bring the right audience to your product listings.
Once the customer is on your page Amazon SEO, A+ content and imagery and Amazon store pages are your opportunity to convert the customer by reinforcing your brand. Our Amazon SEO & content services ensures strategic and comprehensive SEO campaigns to help you reach your business goals.
As your Amazon content & SEO service, we offer:
- Keyword research and Amazon SEO for core content (titles, bullet points, descriptions).
- A+ Content to boost consumer purchase confidence and conversion.
- Creation and management of your Amazon or eBay Store.
- Mobile optimisation like the creation of mobile-ready hero images.
- Transcreation and localisation of content for your target countries.
- Management and uploading of product images.
When TCL launched their TV brand in the UK, they wanted their Amazon content to showcase not only the unique features of their products, but also the values of their brand. We were able to do this by building an SEO optimised Amazon Store page that stayed true to their values.
Living Nature had allowed their network of retailers to list products for sale on Amazon. This resulted in inconsistent product information and poor content. Through our service, they were able to improve sales by representing the brand properly on Amazon by optimising their brand content efficiently.
Is your content mobile friendly?
Over 60% of shoppers use mobile as their primary choice for shopping on Amazon.
Roughly 60 characters of your product title shows on a mobile search, and your images are key drivers of click-throughs to your product page. Are you using up all the white space on a hero image? Is your product size, variant and branding clear on mobile images?
Our Amazon content and SEO experts will optimise your product detail pages for mobile customers.
Latest Amazon SEO optimisation blogs.
Mobile is vastly becoming the most widely used way of buying online so products MUST be mobile optimised. Learn how here!
Even the biggest brands struggle to sell internationally sometimes. Find out with Molzi, the mistakes they make when selling globally which leads to failure.