Content Optimisation Services
Ensure your content & products are seen on Amazon, the world's largest product search engine, with Molzi’s Amazon content services.
As your Amazon content service, we offer:
- Keyword research and Amazon SEO for core content (titles, bullet points, descriptions).
- A+ Content to boost consumer purchase confidence and conversion.
- Creation and management of your Amazon or eBay Store.
- Mobile optimisation like the creation of mobile-ready hero images.
- Transcreation and localisation of content for your target countries.
- Management and uploading of product images.
When TCL launched their TV brand in the UK, they wanted their Amazon content to showcase not only the unique features of their products, but also the values of their brand. We were able to do this by building an SEO optimised Amazon Store page that stayed true to their values.
Living Nature had allowed their network of retailers to list products for sale on Amazon. This resulted in inconsistent product information and poor content. Through our service, they were able to improve sales by representing the brand properly on Amazon by optimising their brand content efficiently.
Is your content mobile friendly?
Over 60% of shoppers use mobile as their primary choice for shopping on Amazon.
Roughly 60 characters of your product title shows on a mobile search, and your images are key drivers of click-throughs to your product page. Are you using up all the white space on a hero image? Is your product size, variant and branding clear on mobile images?
Our Amazon content and SEO experts will optimise your product detail pages for mobile customers.
Latest Amazon SEO optimisation blogs.
Mobile is vastly becoming the most widely used way of buying online so products MUST be mobile optimised. Learn how here!
Even the biggest brands struggle to sell internationally sometimes. Find out with Molzi, the mistakes they make when selling globally which leads to failure.
Our Amazon content services and SEO experts will optimise your product detail pages for mobile customers.
What are the benefits of using an Amazon content writer?
If you want to be accurate in your targeting and bring the right customers to your products, it’s important that your product content is optimised, just as it should be for Google search results. The Amazon marketplace is full of different shoppers looking for different things, just as it is full of different businesses selling different products – so by optimising your content for search, you’re ensuring that what you have to sell, doesn’t get lost amongst the noise. A professional Amazon content writer doesn’t just write basic copy for your products but will conduct extensive keyword research to ensure that your products are optimised to increase their visibility and ultimately increase conversion rates. An Amazon content writer can also help to build out your brand on Amazon and our team of Amazon content writers will ensure they’re familiar with everything about your brand so that they can sell it properly to Amazon’s audience. Optimising your products for sales is important, but so is brand identity, and an Amazon content writer from Molzi will ensure that we’ve done both.
With roughly 90% of shoppers checking an Amazon listing, even if they are shopping a product elsewhere, it’s important that your brand is presented exactly how you would like it to be on Amazon. As well as this, some shoppers will also completely bypass Google and use Amazon as a retail search engine, meaning that your business will greatly benefit from an amazon enhanced brand content service to optimise products with keywords to increase their visibility so that they’re listed on Amazon’s first page.
At Molzi, we know Amazon. We also know the nature of Amazon shoppers. We know that if a person is thinking about a product and maybe even looking to make a purchase then you as a company have a crucial few seconds to capture their interest. With this in mind, we create attention-grabbing, well-written content that keeps product descriptions short and straight to the point, ensures USP’s are visible immediately and makes sure that all image and text are also optimised for mobile. This is just a few ways that our Amazon contact services will work for you.
To go further on Amazon, get in touch with Molzi today.