One-on-one training

When we first started speaking to SkipHop about how we could help them grow their sales on Amazon, it was clear they already had a good foundation of knowledge and skills. Instead of managing their Amazon business for them, we proposed working with their existing team to strengthen their strategic approach to content and Amazon advertising.

We introduced SkipHop to best practice tactics for optimising their content to achieve maximum conversion; and showed them how to improve product visibility with Sponsored Ads. After two half day training sessions, the team is now successfully managing and growing the Amazon account themselves.

"Working with Molzi was a great experience. They offer a cohesive overview with experts in different fields, tailoring the time you spend with them to maximise your learning."
Greg Stanton
SkipHop
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Launching in UK retail

We worked with Fresh ‘n Rebel to grow their retail presence in the UK. Because their target market is female, we identified Boots as a perfect retailer due to their customer base and a lack of competition from other electrical brands.

Rather than cold calling the relevant buyers, we created a LinkedIn campaign with sponsored content showing the products looking great in other stores. Using LinkedIn’s ad targeting options, we could ensure these posts were seen by the relevant people within Boots.

Fast forward 12 months and Fresh ‘n Rebel have over 10 products ranged in-store – Boots is now Fresh ‘n Rebel’s largest UK customer.

"The Molzi team took the time to really understand our brand and make sure the right message was being delivered to retailers with the passion that we pride ourselves on."
Pim Schoonenberg
Fresh 'n Rebel
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Sponsored Ads management

Lenovo wanted help managing their Amazon Sponsored Ad campaigns. Through persistent and accurate keyword targeting, we achieved the number one Best Seller position in the Amazon Laptops store. This placement coincided with the start of the Black Friday shopping event.

We also managed to double Lenovo’s ad-attributed sales over Black Friday month, with no incremental ad spend. 

LivingNature

Content and strategy

Living Nature had been selling on Amazon for years, but never directly. Instead they have allowed their network of retailers to list products for sale. The result of this was inconsistent product information and poor content.

Our first priority was to get the products and brand represented properly on the marketplace, and then introduce direct offers to allow Amazon to order stock and sell with a Prime offer. Now, in addition to Living Nature product pages looking great on Amazon, sell out has increased by over 500% and stock is being ordered directly by Amazon.

“The effect we have seen on Amazon sales for Keycraft has been dramatic since the Molzi team introduced A+ content and set-up Stores for each of our key brands."
Murray Smith
Marketing Manager, Keycraft
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Amazon Store

When TCL launched their TV brand in the UK, they wanted their Amazon content to showcase not only the unique features of their products, but also the values of their brand.

We took on the task, building their Amazon Store in two phases.

The initial Store gave focus to Neymar who was the brand ambassador for TCL’s UK launch. After the products hit the market, we shifted the focus of the Store to demonstrate the unique features of the range.

Even now, the Vendor Managers within Amazon use the TCL Store page as an example of best practice.

“The Molzi team helped turn my vision for a perfect Store page into a reality. It’s put us on the map within Amazon!”
Terry Gill
Sales Manager, TCL
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Availability and operations

Mamas & Papas run an omni-channel model with their own stores and website, but Amazon was becoming a growing part of their business. Working with Vendor Central, they were having issues with the operational side of Amazon.

We worked with their internal teams and Amazon’s Vendor Manager to ensure stock was being forecasted and allocated properly to make sure product was always available. In addition, we reviewed their terms with Amazon and discovered marketing funds that had been accrued but not used – we turned these into sales-generating campaigns.

Alongside the operational tasks, we also created over 200 pages of A+ content for the baby brand, a Store and optimised their Sponsored Ads to drive incremental sales.

“Molzi have helped us organise our internal processes to fit with the unique way that Amazon works. In addition, they have been instrumental in optimising our trading and selling strategy.”
Jo Molineux
Digital Director, Mamas & Papas
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Strategy and pricing

Indigo Jamm had issues getting Amazon to place orders in time through Vendor Central which inhibited then from growing sales on the channel. We gave focus to their Seller Central account to give Indigo Jamm full control of inventory and pricing.

After optimising the content and creating a Store for the toy brand, we started using Sponsored Ads to drive incremental sales. Six months later, sales are up by 100% YoY.

“Molzi work as an extension of our own team and have helped us rocket up the sales rankings and increase our Amazon business by over 100% YoY.”
Mike Reeve
Indigo Jamm