We introduced SkipHop to best practice tactics for optimising their content to achieve maximum conversion; and showed them how to improve product visibility with Sponsored Ads. After two half day training sessions, the team is now successfully managing and growing the Amazon account themselves.
Launching in UK retail
We worked with Fresh ‘n Rebel to grow their retail presence in the UK. Because their target market is female, we identified Boots as a perfect retailer due to their customer base and a lack of competition from other electrical brands.
Rather than cold calling the relevant buyers, we created a LinkedIn campaign with sponsored content showing the products looking great in other stores. Using LinkedIn’s ad targeting options, we could ensure these posts were seen by the relevant people within Boots.
Fast forward 12 months and Fresh ‘n Rebel have over 10 products ranged in-store – Boots is now Fresh ‘n Rebel’s largest UK customer.
We also managed to double Lenovo’s ad-attributed sales over Black Friday month, with no incremental ad spend.
Our first priority was to get the products and brand represented properly on the marketplace, and then introduce direct offers to allow Amazon to order stock and sell with a Prime offer. Now, in addition to Living Nature product pages looking great on Amazon, sell out has increased by over 500% and stock is being ordered directly by Amazon.
The initial Store gave focus to Neymar who was the brand ambassador for TCL’s UK launch. After the products hit the market, we shifted the focus of the Store to demonstrate the unique features of the range.
Even now, the Vendor Managers within Amazon use the TCL Store page as an example of best practice.
Availability and operations
Mamas & Papas run an omni-channel model with their own stores and website, but Amazon was becoming a growing part of their business. Working with Vendor Central, they were having issues with the operational side of Amazon.
We worked with their internal teams and Amazon’s Vendor Manager to ensure stock was being forecasted and allocated properly to make sure product was always available. In addition, we reviewed their terms with Amazon and discovered marketing funds that had been accrued but not used – we turned these into sales-generating campaigns.
After optimising the content and creating a Store for the toy brand, we started using Sponsored Ads to drive incremental sales. Six months later, sales are up by 100% YoY.